Day & Ross Transportation Group

Day & Ross Continues Investments in Safety & Development of Professional Driving Team

Day & Ross Continues Investments in Safety & Development of Professional Driving Team

HARTLAND, NB. October 24, 2018: Day & Ross Transportation Group is proud to announce the purchase of a mobile driving simulator to help further support the development of their professional driving team. The Day & Ross Simulator supports driver evaluation, basic and advanced training under various road, traffic and weather conditions.

Watch the video on the new Day & Ross Simulator.

“The simulator allows our company to put new and experienced drivers through pre-programmed simulations for both testing, onboarding and advanced training,” said Bill Doherty, CEO. “This driving simulator is the next step in our safety journey as we target zero accidents, and is just one of the ways we are working towards having the most professional driving team in the industry.”

In addition to adverse weather conditions, simulations include training to effectively avoid head-on collisions, pedestrians, heavy vehicle traffic, and even animals entering the roadway. The recording of simulator scenarios allows for review, evaluation and driver coaching. The simulator can also develop driving skills that systematically improve fuel efficiency and help reduce environmental impact.

“This simulator will play a key role in the safe onboarding of new drivers for Day & Ross as we continue to partner with driver training schools and work with immigration programs to attract New Canadian drivers,” said Mark Osborne, Vice President, Human Resources.

Over the past three years, Day & Ross has successfully used the latest in-cab technologies, including two-way cameras (forward and driver facing), satellite speed control, and collision mitigation technology. These safety efforts have resulted in a significant reduction in crash cost and severity.

About Day & Ross

From humble beginnings in the 1950s to a comprehensive suite of integrated transportation and logistics services, Day & Ross has grown to become one of the largest transportation companies in Canada. With over 5,500 employees and owner operators, Day & Ross, a wholly owned subsidiary of McCain Foods Limited, has become a dominant player in cross-border and TL/LTL transportation, continuing to offer a diversified portfolio of transportation and logistics solutions for our client base through our four divisions: Day & Ross Freight, Day & Ross Dedicated Logistics, Day & Ross Supply Chain and Trade Networks, and Sameday Worldwide. Day & Ross is a Platinum Member of Canada’s Best Managed Companies.


  • Michelle Allard, Director, Communications Day & Ross
  • 905 676-8941
  • Michelle Allard
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